Options for printing books are quite astonishing today. We can print top quality books for you in just about any size or shape, using a wide variety of binding techniques, with paper stocks imported anywhere from Korea or China to Finland. We can create covers out of solid wood, we can mix beer into your inks, we can add augmented reality elements to your content. In conclusion, if you can dream it, we can help you find a creative solution to make it real. One of these solutions is lenticular printing.
HISTORY OF LENTICULAR PRINTING
Lenticular printing has been around for decades, beginning as a concept from the 16th century Tabula Scalata, or “turning pictures,” and evolving in the 1950’s and 60’s into mass-produced Vari-Vue prints (even The Rolling Stones used a Vari-Vue lenticular print for an album cover in 1967). You’ve likely seen it in postcards and badges, as “tilt cards” found in cereal boxes. More recently there have been a flux of dvd and blu-ray slip sleeves with lenticular images.
However, it’s fairly rare to see it utilized in books. With modern improvements and capabilities in lenticular printing, this oldie remains a goodie. You see a lenticular cover facing out in a bookshelf, it’s going to grab your attention. And isn’t that what a good cover should do?
A great example of a lenticular cover is the CHILDREN’S DICTIONARY TO AMERICAN SIGN LANGUAGE from Gallaudet University Books. Utilizing this technique in a fun but meaningful way is conceptually an instant winner, but it still took some effort to find the correct solution and fine-tune it.
We originally printed this image at 91 lines per inch, which kept the lettering smooth but created a ghosting effect for the hands. Working with the publisher and our printer, the project sales manager Rene Nedelkoff explains why dropping the line number to 75 was the right solution: “A little jaggedness to lines due to printing at 75 lines to achieve the more pronounced change effect of the three hand shapes makes the lenticular more engaging… especially for the little ones reading with their parents.” See for yourself.
WHAT ABOUT THE FUTURE?
There are new and exciting improvements in lenticular printing, including 3D lenticular options, that remain underused for books.
Four Colour Print Group CEO George Dick thinks: “Packaging sells most retail consumer products, and books have always been challenged. Contrary to the old saw; buyers DO judge a book by its cover. What is more eye catching than a moving image as shoppers browse? These are not your father’s fuzzy lenticulars – our modern 3D technology produces a sharp image with plenty of contrast. And the pricing is more reasonable than ever.“
If you’d like to make your book truly jump off the shelves, don’t install springs. Try lenticular printing. It’s also less damaging to your book. We’re always happy to help you find a solution that makes your work truly unique.
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